You have probably come across the word ‘backlink’ if you are familiar with Search Engine Optimization. If you are not conversant with SEO, you might want to know what we mean by a backlink and its importance. With the skyrocketing advancements in technology, a lot of things have shifted online while processes have been made complex and easy at the same time. In the current era of technology, it is important that you learn about backlinks because you will come across them every now and then and they could help to grow your business.

Link building and SEO go together like bread and butter. However, the landscape of these two is dynamic so you have to always seek updated information about them on regular basis. If you want to execute high-quality campaigns and thrive online, you have to familiarize yourself with backlinks and SEO. This simple guide is specially designed to help you gain a good understanding of backlinks so that you may start going in the right direction. We cannot exhaust what you can learn about backlinks but everything is broken down into easy-to-understand subtopics. Let’s get straight into it.

What are Backlinks?

Backlinks refer to links on other websites that direct visitors to your site. Initially, Google’s ranking algorithm almost solely relied on the backlink portfolio of a website. Links are used by search engines to crawl the web. There are numerous techniques used to build links which vary in difficulty. If you have tried SEO before, you will agree that back linking is one of the greatest challenges in that field. If you become a master of building high-quality links, your brand will always be ahead of competitors and other SEOs.

Top reasons why backlinks are important

They Increase the visibility of new pages. If you have a new page, at one point or another, you will be desperate for Google to find it. With backlinks, Google spiders will easily find your new page. This is the simplest explanation you can give to someone who wants to understand the benefits of backlinks.

Just like you use maps to locate new cities, backlinks are used by Google spiders to find and index various pages on a website. Think of it this way: it is easy to find a new city that is connected to others. It might take years for a small city in the middle of nowhere to be discovered. What does this mean? If your website has numerous backlinks, there are higher chances that it will be discovered quickly.

Back linking means a lot to new brands in the market because it leads to higher rankings and faster indexing within a short period. It is worth noting that backlinks are navigation tools for Google’s internet. You need to build many of them to reduce the amount of time taken for Search Engine Optimizations to work.

In most cases, the average time taken for SEO to work is between 4 and 6 months. If you have already started your website, you do not want it to take almost half a year for people to find it. You want to benefit from faster and higher ranking which has many benefits such as increased sales and brand awareness.

Backlinks help to build your reputation online

Google is not human so some things will work totally different from how we do them. Although people created and still man algorithms, the software does not operate like the human brain. They play catch-up to help them determine sites that are worth high rankings.

Backlinks are used by Google to determine the reputation of a website. The main aim of Google is to direct users to the best result of their query. In most cases when you search for something, google directs you to popular websites that are not only trusted but also have a good reputation. To gain such a good reputation you have to use high-quality backlinks that provide credible and reliable information.

Let’s understand this reputation thing using a simple example. Which site will you trust? One with 5 backlinks or the one with 500 backlinks? There is no doubt that you will go for that site with more backlinks. That is how backlinks help to build your reputation and trustworthiness.

Credibility Boost

Since Google wants to show the best quality results, backlinks are important because they help to boost credibility. Here is an example. A manufacturer who has several inbound links to automotive news sites and blogs seems more credible. If other companies link their website to such a company, people assume that they are related meaning that they are all credible.

You cannot boost the credibility of your website if you backlink with unrelated things. For instance, a car manufacturer cannot gain credibility by backlinking their profile to food stores and politics blogs. You need to be wise conducting online marketing or website development.

Driving traffic to a website

Google aims at showing users the best results. This sample principle applies if we want to discuss the benefits of having referral traffic to a website. Juicy backlinks will drive people to your website. Webiste that do not get enough traffic are not trusted by Google so they naturally rank low in the SERPs. A site with a large traffic is assumed to be highly valuable and trustworthy.

You have to find the most effective ways of conducting both onsite SEO and Offsite SEO. Your website should be search engine friendly so that it may rank higher. Additionally, you can improve visibility through offsite seo where you backlink on social media platforms and different relevant websites. These strategies make your site more visible thus increasing traffic.

Most successful businesses with a strong online presence take SEO and back linking serious. Back linking might be challenging at first but you soon enjoy the fruits if done accordingly. You just don’t invest in meaningless back links, always link your site to relevant and high quality content. Your business will grow at a faster rate and the profitability will significantly increase.