Is your site ready for mobile-first indexing?

As more users migrate from desktops and laptops to mobile devices, Google has updated their criteria to give those users the best surfing experience. Webmasters, in turn, have had to adapt to ensure that their sites meet Google’s standards to get the best position in the search results. The latest change in Google’s algorithm means that the search giant will be switching which...
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Investing in SEO? Put your money on local

When people start thinking about SEO for their business, they often think about having to make it to the top of the SERPs everywhere. But, in most cases, you don’t need to beat the nationwide crowd: by focusing on local SEO, you can stop competing with the whole internet for placement and just do what is necessary to give yourself a local buzz that elevates you against your local competition....
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Mobile SEO, More Important Than Ever!

Google’s new mobile index is changing the way SEO is used, and that is making the concept of mobile SEO much more important than it was in the past. In the upcoming months, the company is going to be dividing the index it uses, and that will push more fresh, new content toward users of mobile devices. Right now there is just one single index that Google uses for mobile users and others who...
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6 Outstanding Social Media Hacks to Increase Conversions and Profit

Twenty percent of the population has an account on Facebook. If you aren’t using the site, and other forms of social media, to market your business, you are really missing out. You want to get the attention of your audience, and social media offers you an amazing, free medium to do just that. Of course, you need to use it correctly if you’re going to be successful at increasing...
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